• Author and leverage marketing team to create key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Surface new or unexpressed customer needs, leading to product/program improvements.
• Adhere to organizational protocols, practices and procedures for gathering competitive information.
• Drive segmentation and targeting methods to improve commercial efficiency. Develop pricing approach consistent with the marketing strategy and brand positioning.
• Accurately forecast resource needs. Establish metrics and goals/success criteria and milestones. Demonstrate financial...