Your responsibilities will include 1 Develop channel roadmaps that translate the Integrated Media annual strategy into concrete objectives, flighting plans, and channel mixes for each brand and market. 2 Craft insight-driven campaign briefs that merge social listening, MMM outputs, retail data, and cultural trends to inspire agencies and internal creative teams. 3 Design end-to-end consumer journeys (OFF & ON) mapping mass-media touchpoints to PDPs/CRM flows, documenting required assets, tags, and success metrics. 4 Understand and interpret real-time dashboards (Looker Studio, Power BI, GA4) tracking...